Creative Direction: We were asked to design a tee shirt for the first annual Frendly Gathering in Mammoth Lakes, CA. Sole creative freedom was left in our hands, so we decided to evoke the bright colors and fluid forms of classic concert posters of the 1970s in a nod to the fun spirit of the band of snowboarders and founding fathers of FRENDS. The final product reflected the easy-natured vibes of a weekend in the Desert camping and appreciating music with your FRENDS.
